Category Archives: Music and Videos

Microsoft Makes a Movie

If you’re into techy stuff, you’ve probably heard about the new Microsoft Office 2010. In that case, I’m not talking to you as much as I am to the layman who clicked here searching for how to use microsoft word (sorry, SEO humor). Microsoft Office 2010 will be coming out in Q1 of 2010 and will feature some things that, sadly enough, actually have me interested. One of the coolest ones is the free online versions of Office 2010. The set of programs (Word, Powerpoint, and others) makes it pretty competitive with other free web-based applications like 280 Slides.

But that’s not what this post is about. Instead, I’m focusing on the marketing campaign for the software. The team at Traffik (the ad agency for this campaign, according to Coloribus) chose to treat the product not as a product, but as a movie. The commercial is instead a trailer, and familiar items like Clippy (IMAGE) become characters. Without including any spoilers (see what I did there?), the video and other links are below. Of course, this is a fake trailer. There are no plans to release a Microsoft Office 2010 movie. However, real or not, the concept is still pretty interesting to see, especially when they get to the font jokes and puns.

Microsoft Office 2010: The Movie ad on YouTube

Official Site, including the video and “behind-the-scenes” footage¬†(Requires Microsoft Silverlight. Otherwise, view the mobile version)

Coloribus Info

Truth in Advertising

Check out this video by Limerick Studios and Hot Sake Sound, media production agencies in Charlotte, North Carolina. It was made for the local 2008 Addy Awards (an advertising tradition almost everywhere). It’s pretty funny, as it takes a hyperbolic look at client-agency relationships (i.e. “Can you make the logo bigger?”). The animation style looks like a great combination of real-life and South Park. Though it’s obviously made for people in the advertising industry, the jokes are still funny and the content is still familiar to the average viewer.

Check it out below or here. Beware, though. It’s a long series (about 20 minutes total) of minisode-like videos and has some PG-13 language.

Music Video: Happy by Jon Levine

I heard it about a year ago, but bits and pieces of this song were stuck in my head all day yesterday (probably because the tune reminds me of “Love Song” by Sara Bareilles). It became so incessant that I had to spend the better part of four hours trying to find it. Midomi, Songtapper, Google, IceRocket, you name it. I tried everything over and over again. Finally, it just came to me. My brain suddenly turned on, telling me it had to do with a guy named Jon Levine. I looked him up, and whaddayaknow, it was on a playlist I’d made on YouTube a year ago. Ah, the human mind. We have a love-hate relationship. Which sort of brings me to the next idea. I love the concept behind this music video. It’s a great bit of marketing, in my opinion. I’ve got some more commentary later on, but before you read any more, watch the video at http://www.youtube.com/watch?v=Fl3SBK3J0lM or below.

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

BLANK

How AWESOME was that? How many bands can say that they’ve had the sheer guts, let alone the idea, to play in people’s front yards? Not only that, but multiple yards? There were quite a few homes in the video. I won’t ruin anything in case you read this before watching, but what did you think of that ending?

Intel ad

I was watching a video on Hulu this week when I saw this ad for Intel. It features an actor playing Ajay Bhatt, the co-inventor of the USB, entering a room full of Intel employeeson lunch break. Their reactions make him seem like a rock star, which leads to the ad’s tagline. The ad is pretty funny the first few times, so check it out by clicking here or by watching below.

BONUS: This isn’t their only ad in this “Sponsors of Tomorrow” campaign. For more, including their “Oops” spot, go to youtube.com/channelintel.

Video: Christian Bale’s Tirade Remixed

With the new Terminator movie (Terminator: Salvation, or some whatnot like that, eh?) coming out this month, I thought I’d bring back an old topic of embarrassment to Christian Bale, the star of this movie, the Batman series, and other films. You may remember that in early February, an audio clip of him getting mad at the Director of Photography was leaked, causing him to receive bad publicity for a while. This video is a remix of that audio clip. The song is pretty well-done, with an interesting combination of a danceable beat with Mr. Bale’s tantrum. But the amazing part is that this looks like it was done and uploaded the same day as the tape was released to the press. Hats off to RevoLucian, who made this great piece as well as one of Bill O’Reilly’s similar tantrum.

The video and links to download can be found here or below. Be warned, though. You wouldn’t want your mother hearing most of the language in the song.

By the way, I don’t dislike Christian Bale. He’s since apologized for the incident, and while I don’t believe that he was entirely innocent, everybody gets angry. He just happened to have his outburst caught on tape.