The Holy S*** Music Video

There’s not much to say here but watch this video. It’ll be the coolest 3 minutes and 51 seconds (unless your web access is slow) of your day, even if you don’t understand the language. It’s by a Japanese indie band called Sour. The song is called Hibi no Neiro–or Tone of Everyday, and is from their debut mini-album Water Flavor EP. It’s basically a huge group of webcam videos that were coordinated with great effort for an awesome experience.

You can watch the video below or at this link. (I promise it’s just a real link to the video on YouTube.) There’s also an interesting article on the video’s production, as well as an interview with the guys behind it here, but it may expire within a week unless you have a subscription, so read it quickly.

BONUSES:

1. In keeping with the tradition of unique music videos in a foreign language, French group Make The Girl Dance filmed the following for their single Baby Baby Baby. Before watching, be advised that it may be inappropriate to view in some environments (such as where you work).

2. Focusing on another element of the Hibi no Neiro video, here is a video made by design and consulting firm IDEO. Though they have all sorts of cool ideas on their Vimeo account, this one is one of the most interesting to think of. Being a multinational company, they created a Rube Goldberg Machine by using a sort of global chain reaction involving each of their offices. I don’t know how to embed from Vimeo, so it’s at http://vimeo.com/2096314?pg=embed&sec=2096314 (the link paranoid can feel free type that manually).

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